About Me

Dr Georgi Kai Herakles is a citizen of both Bulgaria and the United Kingdom, who currently resides in Greece. Georgi Kai completed his Doctor of Business Administration degree from a university in Bulgaria, where his doctoral research focused on Product Marketing in the UK automotive aftermarket industry. Georgi Kai has work experience in the automotive aftermarket industry and lectures both in Greece and Romania. His works have been published in English and Greek and he has presented his ideas to businesses and at conferences in Central Europe and Eurasia. He is passionate about sharing his knowledge. In his free time, Georgi Kai enjoys an active lifestyle in outdoor sports, music, arts, diving adventures, and water activities. He is available for both doctoral supervision roles in his area of research and consultancy opportunities in his area of research.
Doctorate
PhD Title: Product Marketing in the UK Automotive Aftermarket Business
The UK automotive aftermarket business (AAB) is one of the largest industries in the UK. Yet, the government, the general public and academics have attached very little importance to its existence. This unique business industry keeps all vehicles running on Britain’s roads. Due to its increasing market size, the UK AAB operators have resorted to modern technologies and new business strategies to compete favourably in the UK-EU market. This research investigated product marketing challenges in the UK automotive aftermarket business, using Klarius UK Ltd as a case study. It was found in this research that the increased lifespan of new vehicle parts by automakers, product counterfeiting, lack of strong market regulations, over-supply of the products, auto makers’ reluctance to release the original products information to the aftermarket operators, the need to save the environment, and the general economic conditions, are the major challenges facing the UK AAB.
While these were the findings, this research also identified rolling opportunities in the engine belt-and-tensioner kits, steering and suspension components, lambda sensor, exhausts and catalytic converters sub-markets. Most of these are considered to meet what would be seen as new regulations, such as the new MoT, environmental protection laws and road safety requirements. This research also established that the reason why the automotive aftermarket businesses (AABs) have not been favoured by government policies is because of a communication gap between the government and the AABs, due to the AABs not having a strong united front. Again, it was discovered that the vehicle users are the actual customers of the automotive aftermarket businesses and not the garage operators, fast-fitters or distributors and that it is important to include the views of the vehicle users themselves in the strategic marketing plan of the AABs, so as to achieve the desired competitive advantage.
Introduction Video
Areas Available for Consultancy
- Product Marketing
- The European Automotive Industry
- The Automotive Aftermarket
- Product Counterfeiting
- Automotive Steering and Suspension Components, Sub-market
Areas Available for PhD Supervision and Examination
- Product Marketing
- The Automotive Aftermarket Industry
- The European Automotive Industry
Consult this PhD Holder
-
Name
Georgi Kai Herakles -
Nationality
Bulgaria (България) -
Second Nationality
United Kingdom -
Field of Study
Marketing, Public Relations, and Advertising -
Specify
Automotive Products Marketing -
University
University Lucian Blaga of Sibiu -
Phone
30 -
Year of Award
1995 -
Location
Greece (Ελλάδα)
Similar PhD Holders
Experience
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Consult this PhD Holder
-
Name
Georgi Kai Herakles -
Nationality
Bulgaria (България) -
Second Nationality
United Kingdom -
Field of Study
Marketing, Public Relations, and Advertising -
Specify
Automotive Products Marketing -
University
University Lucian Blaga of Sibiu -
Phone
30 -
Year of Award
1995 -
Location
Greece (Ελλάδα)
Publications
Sorry, no data matched your criteria.